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I design mobile & web apps that are engaging and delightful to use. With over 7 years of experience, I've designed for startups & established players, contributing for both B2B and B2C businesses. I approach design methodically, meticulously, and with confidence in my taste. Currently at GradRight I'm leading the design team for a 0-1 product development that aims to fulfil business goals.

Philips

Vistara Airlines

Paypal

Inspera

Saint Gobain

GradRight

Berger Paints

Tata Consultancy Services

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SELECTED WORK

Startup / Cupido

Mobile App that connects to smart bag via IoT

Research
Prototyping
Product Design
Systems Thinking

With a dream of bringing smart luggage into Indian market, I worked with Cupido in designing a smart luggage bag (Industrial Design), the app for its IoT enabled features (Product Design) and branding.

Conceptual / Self

Offline digital payment in Google Pay app (India)

Research
Product Design
Prototyping
Systems Thinking

A passion project born out of personal experience, I explored offline digital payment using UPI technology through Google Pay App in 2021. Two years later, Google Pay had introduced such a feature in their app.

Edtech / Inspera

Reworking on webapp UX with modernised UI and features

User research
Prototyping
User testing
Gen AI integration

Changing the approach to user experience of the platform, I worked on redesigning the UX of their webapp experience with modern UI practices, while keeping accessibility and familiarity in mind.

Healthcare / Philips

Webapp & mobile design for patient monitoring systems

Product
Design
 Research
Prototyping
 

Working on game changing technologies for healthcare systems, I worked on multiple projects with Philips that were cloud based B2B2C SaaS products, currently shipped and are being used by Hospitals and Patient Monitoring Systems.

ABOUT ME

As a child, I loved taking my toys apart, and solving the problem of putting it back together or making a model of car or a plane I saw on the Discovery Channel out of those parts. Fast forward now, I practice breaking apart of constructs, concepts and business goals, solving problems as a designer. Inherently, I'm a very curious person and love to know how the world works.

I did my Bachelors in Industrial Design from National Institute of Design, Ahmedabad. My dad trained me in classical music when I was young and over the years, I have developed a keen interest in Electronic Music. I'm currently channeling my musical inlcinations by re-learning synthesiser again. Apart from my creative pursuits, I enjoy formula 1, karting, traveling, driving, cooking and engaging with new culture and people. 

"If I were to guess, I'm probably a music producer in a parallel universe."

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